Toyota Innova sales growth is much higher than the market in the medium MPV segment which grew 26.9% from December 2012. Special Kijang Innova, sales last month, up about 57.9% compared to December 2012 recorded 4676 units.
"We are grateful Kijang Innova continues to get positive response from consumers. From the beginning, Toyota Kijang was created according to the characteristics of the people of Indonesia, so it is not surprising that this car into one of the choices of consumers, especially families in Indonesia, "said Marketing Director of PT Toyota Astra Motor, Joko Trisanyoto, in his statement on Tuesday, February 26, 2013.
Since its introduction in 2004, the Kijang Innova became an icon of Toyota's most successful products. Sales of Kijang Innova from birth until January 2013, there were 459 240 units. The fifth generation of the Kijang, following a successful predecessor Kijang Buaya (1977-1980), Kijang Doyok (1981-1985), Kijang Super (1986-1996), and the Kijang Kapsul (1996-2004). If the total, since the deer family appeared on June 9, 1977 premiere until January 2013, has reached 1,525,127 units.
President Director of TAM, Johnny Darmawan, adding successful Toyota Kijang Innova made through the first month of 2013 and maintain its position as market leader with record sales of 35,923 units or 37.1% market share. Achievement, said Johnny, exceeding the target of 36% of TAM.
