Toyota Astra Motor assessed as a company capable of building and managing corporate reputation is very good. This result is at once repeated the achievement in 2011, where Toyota Astra Motor achieved the same.
"The company's performance will be the quality of products and innovative services provided, good corporate governance, concern for social and environmental issues, as well as a conducive working environment capable of bringing Toyota Astra Motor as one company that has the best reputation in Indonesia," said Rahmat Samulo, Marketing Director of PT. Toyota Astra Motor, who received the award at the event.
Corporate Image Index (CII) is obtained from the average of the assessment criteria. In the assessment process, conducted a survey of 2,350 respondents methods consisting of investors, executives, journalists, to the general public. Of these methods, Toyota Astra Motor achieve the highest index results 2637 and included in the category perfectly.
TAM has awarded other prizes, among them Indonesia Most Admired Company, Contact Center Excellence Award, PR of the Year, Best Green Initiative Company, The Best in Experential Marketing, Indonesia's Most Favorite Netizen Brand, and a series of other awards, as well as Indonesia's Most Admired CEO who complete the achievement.
