For the automotive sector, Toyota managed to maintain itself as the most profitable automotive brand with a brand value of US$ 30.280 million. With that result, Toyota is in the top 10 in the list of Top 100 Interbrand's 2012 Best Global Brands. The top three was Coca-Cola, Apple and IBM.
Luxury car brands like Mercedes-Benz and BMW are under Toyota because each brand has only German brand value of US$ 30.097 million and US$ 29.052 million in positions 11 and 12.
Under the big three before, there Honda in position 21 which has a brand value of US$ 17.280 million and in position 39 was Volkswagen with a brand value of 9.252 million and Ford on a 45 with a brand value of US$ 7.958 million.
There is also Hyundai and Audi respectively in positions 53 and 55 with brand velue of US$ 7.473 million and US$ 7.196 million. Porsche is on the order to 72 with a brand value of US$ 5.149 million and Nissan in the top 73 with a brand value of US$ 4.969 million.
And interestingly, KIA car brand successfully merengsek to the list of 100 major after rank 87 with brand value of US$ 4.089 million. And more interestingly, the KIA's position on the positions of the entrenched Ferrari finished 99th with a brand value of US$ 3.770 million or brand Harley-Davidson who finished 96th with a brand value of US$ 3.857 million.
